![]() On the hip hop/rap website Genius, Logic talks about the inspiration and the video for his song featuring Alessia Cara and Khalid. “These findings emphasize the potential population health benefits of working creatively and innovatively with other sectors, such as the music and entertainment industries, to promote new impactful stories of help seeking that resonate with broad audiences, leave a visible footprint on social media, and are safe in terms of not featuring potentially lethal actions but rather coping and mastery of crises,” Dr Niederkrotenthaler said. When Logic-related media events were combined into a single model, they maintained association with lifeline calls but not with suicides. The study authors found similar results when they examined only unique lifeline calls and when they utilized a pre-intervention cut-off date of April 27, 2017. In combined analysis, the researchers found that observed suicides were 245 fewer than model forecasts with discrete pulse in the combined 34 day period after the three main events relating to the song, a 5.5% reduction ( P =.02) in the 34-day period. In combined analysis, the researchers found that there were 9915 additional calls, across the 34 days, an increase of 6.9% ( P <.001). ![]() Observed calls exceeded forecasted calls for the song’s release (5.3% 95% CI 0.53%-10%), the performance at the MTV Video Music Awards (8.5% 95% CI 5.1%-11.9%), and the performance at the Grammy Awards (6.5% 95% CI 1.7%-11.2%). ![]() The researchers found a statistically significant association between calls to the lifeline and the 34-day periods related to the 3 main events. Daily tweets about Logic’s song peaked around the song’s release in April 2017 (1,151 tweets per day for 3 days), the MTV Video Music Awards in August 2017 (the highest peak: 1324 daily tweets over a 28-day period), and the Grammy Awards in January 2018 (1883 tweets a day for 3 days), with smaller peaks around the time of the song’s video release on August 17, 2017, and media reports of increased calls to the lifeline associated with the song on October 10, 2017.
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